7 surprising marketing tactics local businesses overlook

Marketing is often thought of as social media, flyers, and maybe a website. But there are so many creative and underused tactics that can make a big impact – and many local businesses simply don’t consider them. If you want to stand out, it’s worth thinking outside the box. Here are seven unexpected marketing strategies you might not have considered.

1. Partnering with other local businesses

Think of marketing as a team sport. Teaming up with another local business can help you reach a wider audience without increasing your marketing budget.

Why it works: You tap into each other’s customer base. A coffee shop could partner with a bakery for exclusive discounts. A gym could collaborate with a healthy meal-prep company. Cross-promotions, bundled deals, and co-hosted events can all boost visibility.

How to do it: Look for businesses that share a similar audience but aren’t direct competitors. Reach out with a simple proposal – most small businesses love a win-win collaboration.

2. Using micro-influencers, not celebrities

Most local businesses don’t have the budget for big influencers – but smaller, local influencers (sometimes called ‘micro-influencers’) can be just as effective.

Why it works: People trust recommendations from real, relatable individuals more than polished ads. A local food blogger, fitness coach, or community figure with 2,000-10,000 engaged followers can introduce your business to potential customers in an authentic way.

How to do it: Find local influencers on Instagram or TikTok, engage with their content, and reach out with a simple partnership offer. Free products or small payments can often secure a shout-out.

3. Creating a ‘local expert’ reputation

Customers trust experts. If you can position yourself as one, your business becomes the go-to choice.

Why it works: People prefer buying from businesses they see as knowledgeable. Sharing tips, hosting free workshops, or writing helpful guides builds credibility and keeps your brand top-of-mind.

How to do it: A gardening shop could create short videos on plant care. A mechanic could offer “car maintenance 101” workshops. A bakery could share baking tips online. Give away knowledge for free – it builds trust and attracts new customers.

4. Making the most of local Facebook groups

Instead of just posting on your own page, tap into community groups where people already engage.

Why it works: Local Facebook groups are filled with potential customers actively looking for recommendations, events, and businesses.

How to do it: Join relevant groups, but don’t just promote yourself – engage with conversations, answer questions, and only post about your business when it’s relevant. Being a helpful presence will naturally draw people to you.

5. Hosting unique in-store events

People love experiences, and in-person events can create a buzz around your business.

Why it works: An event gives customers a reason to visit beyond just shopping. It builds a community around your brand and creates word-of-mouth marketing.

How to do it: A bookstore could host author readings. A coffee shop could run a latte art competition. A pet store could hold ‘dog adoption days’ with a local shelter. Get creative and make your business a place people talk about.

6. Turning customer stories into content

Your best marketing tool? Happy customers.

Why it works: Real stories resonate more than generic ads. When people see others like them benefiting from your business, they’re more likely to trust you.

How to do it: Ask happy customers if you can share their story. A before-and-after post (for services like hairdressing or fitness), a customer interview, or a testimonial video can all be powerful ways to showcase your value.

7. Making marketing fun

Marketing doesn’t always have to be serious – fun, playful campaigns can grab attention and build loyalty.

Why it works: People remember businesses that make them smile. Whether it’s a quirky social media challenge, a hilarious local ad, or a creative giveaway, fun marketing stands out.

How to do it: Run a ‘funniest pet photo’ contest if you’re a pet shop. Create a playful ‘wrong answers only’ quiz about your products. Do something unexpected that gets people talking.

Marketing doesn’t have to be complicated or expensive – sometimes, the most effective strategies are the ones most businesses overlook. Whether it’s partnering with others, engaging in local Facebook groups, or simply making marketing more fun, thinking differently can set you apart.

If you’d like to explore creative marketing ideas for your business, reach out – we’d love to help!