Author Archives: Lottie Owen-Jones

The anti-social strategy: how small businesses win without relying on social media

Feeling overwhelmed by the social media treadmill? You're not alone. But here's the good news: some small businesses are thriving without it. In this blog, we explore how referral networks, in-person connections, and a strong offline presence can do just as much heavy lifting as a perfectly timed Reel. And yes, we do still love social (it's our bread and butter), we just think it shouldn’t be your whole loaf. Keep reading

7 surprising marketing tactics local businesses overlook

Most small businesses focus on traditional marketing methods, but what if you could stand out by using unexpected strategies? From teaming up with other local businesses to tapping into micro-influencers and community groups, this blog explores seven overlooked marketing tactics that can help you attract more customers and grow your business. Keep reading

Unlock your business potential with a coaching call

As a business owner, it’s easy to feel overwhelmed by the complexities of marketing. You know that effective marketing can drive growth, but with so much to do and limited resources, it’s hard to know where to focus your energy. That’s where we come in.  Keep reading

SEO hacks: simple steps to rank higher on Google

Local SEO (Search Engine Optimisation) is key for small businesses that rely on nearby customers, like restaurants, shops, service providers, and local tradespeople. Getting your business to show up higher in local search results can drive more traffic to your website, increase footfall, and boost brand visibility. Keep reading

Why not marketing could be a costly mistake

In the hustle and bustle of running a small business, marketing often takes a backseat. Budgets are tight, resources are limited, and the daily grind leaves little room for strategic planning. But what if I told you that the cost of doing nothing in marketing could be far greater than you imagine? Keep reading