Most small businesses focus on traditional marketing methods, but what if you could stand out by using unexpected strategies? From teaming up with other local businesses to tapping into micro-influencers and community groups, this blog explores seven overlooked marketing tactics that can help you attract more customers and grow your business. Read More
As a business owner, it’s easy to feel overwhelmed by the complexities of marketing. You know that effective marketing can drive growth, but with so much to do and limited resources, it’s hard to know where to focus your energy. That’s where we come in. Read More
Local SEO (Search Engine Optimisation) is key for small businesses that rely on nearby customers, like restaurants, shops, service providers, and local tradespeople. Getting your business to show up higher in local search results can drive more traffic to your website, increase footfall, and boost brand visibility. Read More
Marketing has undergone a dramatic transformation in the past two decades. I studied marketing in the early 2010s, earning a diploma, a postgraduate qualification, and a degree, so you’d think I’d be an expert, right? Well, not exactly. The world of marketing doesn’t stand still, and as a… Read More
By: Alex Koenig
Understanding your competition is crucial for strategic planning, offering insights into market opportunities and potential threats. By knowing who they are, what they offer, and how they operate, you can identify gaps that your business can fill. This knowledge also helps in anticipating market trends and positioning your business for… Read More
Having a strong product or service is the foundation of any successful business. If you’re not fully committed, these strategies won’t be your magic bullet. But if you’re ready to grow, these cost-effective marketing strategies can help you achieve budget-friendly sustainable growth. ????️ We all have that someone we rely… Read More
By: Alex Koenig
Marketing is often considered a luxury small businesses’ can’t afford, or something effective only for large companies with substantial budgets. We’re going to debunk some of these common misconceptions to help small businesses realise the true potential of effective marketing strategies. Myth: If you build it, they will come Reality:… Read More
When I first started my career my boss told me: “we need to set goals and targets for you”, and I immediately felt a surge of anxiety. “Oh no, they’ll see right through me!”, “Do I really know what I’m doing?” are just a couple of the thoughts that ran… Read More
By: Alex Koenig
In the hustle and bustle of running a small business, marketing often takes a backseat. Budgets are tight, resources are limited, and the daily grind leaves little room for strategic planning. But what if I told you that the cost of doing nothing in marketing could be far greater than you imagine? Read More
Running a small business often feels like walking a tightrope with your purse strings. We get it – every penny counts. But what if we told you that with the right marketing partner, every penny you spend would be an investment, not a cost? Nearly 1 in… Read More
By: Alex Koenig
